Vintage Threads – Redefining a Clothing Brand

Client

Vintage Threads

Industry

Fashion & Lifestyle

Timeline

3 Months

Services

Design

Web

Overview

The brand aimed to revitalize its identity, seeking a perfect balance between modern aesthetics and its cherished vintage essence. The previous branding had lost its connection with the audience, leading to a decline in engagement. To address this, they recognized the necessity for a comprehensive overhaul of their online presence, striving for a fresh, captivating look that would resonate with both existing and new customers, while still honoring the brand's rich heritage.

The Challenge

  • Outdated logo and brand visuals.

  • Lack of digital presence and e-commerce experience.

  • Need to attract younger audiences without losing authenticity.

The Solution

  • A bold new logo and visual identity.

  • A responsive e-commerce website with smooth navigation.

  • Lifestyle photography and social content to boost engagement.